Lead recovery infrastructure · UK

Your leads leak.
We talk them back.

39% of form-fills abandon before the end. Your old book goes colder every week. Better.Leads is the guarded AI engine that re-engages them — in your brand, inside the rules, with receipts a regulator could read.

Discloses it's AI — alwaysSix guardrails per replyYour data trains nobody else
Live engine — claims vertical brain loaded not a video. ask it anything.
guardrails: 6 checks armed · every reply independently verified before it reaches you
39%
of UK finance form-fills abandon mid-journey
10–20p
fully-loaded cost per conversation — metered, published
6
compliance guardrails verified on every single reply
Days
to deploy a new vertical brain — not months
Why now

Everyone's chatbot feels broken now.
ChatGPT did that.

Your customers talk to a frontier AI every single day — 900 million people do. Then they meet a lead-gen bot that loops, repeats itself, and dies on the third question. The bar didn't creep up; it teleported. Every scripted bot in Britain is now measured against the best conversation on Earth — and it shows.

It's time to trade up.

Who this is for

Find yourself in one sentence

You are a lead generator who needs to stop paying twice for the same lead in order to turn the 39% who abandon your forms back into CPA revenue.

→ Recover, on a revenue share. You only pay on leads we bring back.

You are a claims operator who needs compliant volume before the window closes in order to fill the law firm's intake without putting your FRN on the line.

→ Recover + Revive with the audit log your compliance director will actually enjoy reading.

You are a mortgage or loans broker who needs £250 leads answered in seconds and nursed for weeks in order to cut acquisition cost in half without hiring a single person.

→ Reception + Recover, metered. Your spend finally matches your conversions.

You are a database owner who needs a lawful way to wake 500,000 dormant customers in order to earn from the book you already paid to build.

→ Revive, under your brand, consent checked at send time, quiet hours respected.

You are a law firm or funder who needs AI across your drop-offs and existing clients in order to scale intake without scaling headcount — or risk.

→ Platform licence: dedicated deployment, solicitor sign-off workflow, kill-switch demonstrated in the first meeting.

You are none of the above who needs to know if this works on your funnel in order to stop wondering.

→ Ask the engine in the box above. It will tell you honestly — it's contractually incapable of doing otherwise.
Three products · one engine

Built for the people who pay for leads

Every layer of the lead trade — media buyers, pingtrees, hotkey desks, brokers, claims chains, law firms — loses a third of what it pays for. We recover it.

🪃

Recover

Re-engages form drop-offs within minutes — a real conversation that answers the objection that made them bail, then walks them back to your form.

The maths: a £250 mortgage lead recovered for a £125 fee is money you'd already spent, saved.
🔥

Revive

Wakes dormant books — past customers, lapsed claimants, aged data — with consent-checked, brand-named conversations at near-zero marginal cost.

Built for the 500k-record databases nobody can afford to phone.
💬

Reception

Replaces the form entirely: a guarded conversational front door that qualifies, answers the hard questions honestly, and converts the sceptics forms lose.

Zero of 78 UK claims funnels we probed run conversational intake. First-mover seat, open.
How it works

Connected in days. Yours from day one.

1
Bring your audience

Drop-offs, dormant book, or live traffic. We confirm the lawful contact basis before a single message sends — that check is the product, not paperwork.

2
We load the brain

Your vertical's facts go into a claims-register the AI cannot speak beyond. Your tone, your persona, your brand name on every message.

3
Guarded conversations run

Email, web chat and WhatsApp. Every reply passes six independent checks — disclosure, no pressure, no invented promises, opt-outs honoured instantly.

4
Outcomes land in your system

Recovered leads post into your existing forms, CRM or pipeline with full conversation history. You see the meter and the dashboard live.

The meter

The only lead company that publishes its costs

Agencies hide their stack. Platforms throttle you at a cap. We show you the meter, because at 10–20p per fully-guarded conversation against £30–250 a recovered lead, the maths is the sales pitch.

AI conversation (avg 8 turns)£0.05–0.15
WhatsApp / channel fees£0.03–0.08
Guardrail verification (every reply)included
Audit log, foreverincluded
Fully-loaded per conversation≈ £0.10–0.20
Compliance is the product

Built for regulated verticals. Provable on demand.

Claims, finance and insurance audiences are where re-engagement pays most — and where one rogue message costs everything. So the rules live in the code, not in a prompt someone hopes holds.

Discloses it's AI. Every time.

No fake humans, no "most leads won't realise" tricks. Honesty converts sceptics; deception converts complaints.

Six guardrails, independently checked

A second model verifies every reply before it sends: no invented amounts, no pressure, free routes disclosed, opt-outs honoured. Fails are blocked, logged, never delivered.

The audit log you'd volunteer

Append-only record of every message and every check — designed to be shown to a regulator proudly, not surrendered slowly.

Tenant firewall

Your data, brain and conversations are isolated per tenant. Nothing you bring ever trains, informs or touches anyone else's bot. UK/EU data residency.

Consent checked at send time

An opt-out at 14:01 blocks the 14:02 message. Quiet hours, frequency caps and three-strikes silence are defaults, not options.

Nightly bot army

Hostile test personas attack the engine every night — the scammer, the vulnerable customer, the prompt injector. It ships only when they all fail.

Side by side

The stack, against what you're probably using

Most "AI bots" in the lead trade are a GoHighLevel sub-account with a prompt in it. Here's the honest comparison — technology, features, price, volume.

Layer GHL bot / agency setup Speed-to-lead voice agency Better.Leads engine
Technology Intent trees + generative filler on shared CRM infra; "training" = FAQ/URL scrape White-labelled voice platform (Vapi/Retell class) wired into GHL workflows Frontier-model conversation + fact-locked vertical brain (claims-register RAG) + independent guardrail checker on every reply
Conversation depth Loops by turn 3 on a real objection Scripted qualification; great at speed, lost off-script Holds 10+ hostile turns — try it in the hero above
Compliance A prompt someone wrote once; no checker, no eval, drifts silently "Most leads won't realise they're speaking with AI — and that's intentional" (their own FAQ) Discloses AI always · 6 checks verified per reply · append-only audit log · nightly attack-bot suite
Price $97–497/mo platform + $97/mo AI per sub-account, stacking per brand + usage caps that throttle mid-conversation £2.50+/lead + setup fees, forever, on a rented stack 10–20p/conversation fully loaded, published meter; outcome or metered pricing; marginal cost falls with scale
Volume ceiling AI Employee caps; 5-hour reset windows; not built for 1,000/day Call-centre economics — scales with headcount and per-minute fees Queue-backed serverless: 1,000+ conversations/day designed-in; zero messages lost on failure
Ownership & data Rented; data on US shared infra; nothing portable Rented recipe; their platform, their logs Your tenant, firewalled; UK/EU residency; your corpus never trains anyone else

Sources: GoHighLevel published AI pricing & limits; Speed2Lead (Sales Rocket Ltd) public site, June 2026; our meter from the production architecture. Comparisons of public claims, not benchmarks.

Pricing

Three ways in. All of them measured.

Recovered-lead share

For lead generators & claims chains
50/50 of the lead value we recover
  • No upfront cost — we earn when you do
  • Per-vertical brain included
  • Live recovery dashboard
  • Volume-based review at 90 days
MOST POPULAR

Metered

For brokers & database owners
from 40p per conversation + setup
  • Published cost meter — see exactly what you spend
  • All channels, all guardrails, audit log
  • Your forms, your CRM, your brand
  • Scale up or down weekly

Platform licence

For law firms & enterprises
POA annual, volume-based
  • Dedicated deployment, your infrastructure options
  • Solicitor script sign-off workflow built in
  • SLA, kill-switch demonstration, restore drills
  • White-label available
Questions people actually ask

The honest FAQ

Is this another GHL chatbot?

No. Platform bots are intent-trees with generative filler — they loop on the third hard question and their compliance is a prompt someone wrote once. This is a conversation engine with a fact-locked brain, an independent checker on every reply, and an audit trail. Ask the demo "what's the catch?" and compare.

Whose data trains the AI?

Nobody's. Your corpus loads into your tenant's brain, isolated. We don't train models on your data and your conversations never touch another tenant.

What channels?

Email, web chat and WhatsApp Business today; SMS where consent allows; voice on the roadmap. WhatsApp volumes ramp with Meta's quality tiers — we plan that honestly rather than promising a blast.

How fast can we be live?

A working demo on your vertical in days. Production — with consent verification and script sign-off — typically two to four weeks. The compliance gate is the schedule; we don't skip it for anyone.

Can our compliance team inspect it?

Please. The guardrail suite, the audit log and the kill-switch demo are the first meeting, not the last. We built this for FCA-scarred boards.

Stop paying twice for the same lead.

The engine is live on this page. Ask it the question your compliance director would. Then let's talk about your book.

Talk to the engine ↑